About Clonable

Clonable - your cloning & localization tool for website & webshops.

Phone number
+31 492 77 52 69

Business Center Gemert
Scheiweg 26
5421 XL Gemert

Know the market: Spain

Know the market: Spain

Do you want to conquer the Spanish market?In 2021, no less than 29% of e-commerce in Spain will be purchases from abroad. Reason enough to bring your webshop or website to Spain. With 35 million online shoppers and over 46 million inhabitants, the Spanish e-commerce sector is very promising. It is expected that the number of Spanish online shoppers will continue to grow in the coming years. However, the number of providers is still very low compared to countries like the Netherlands and Germany. This certainly offers opportunities for Dutch entrepreneurs, this is the right time to step in!

Top 3 foreign online purchases:

  1. China
  2. United Kingdom
  3. Germany

Top 3 product categories:

  1. Clothing & shoes (36%)
  2. Electronics (30%)
  3. Beauty & Health (17%)

Top 3 favorite payment methods:

  1. Digital wallet (Paypal, Allpay; 37%)
  2. Payment card (29%)
  3. Credit card (24%)

Figures: Crossborder e-commerce shopper research conducted by the International Postal Cooperation (IPC)


For the Spanish customer, packaging is important, it should preferably be recyclable, and the delivery should also be sustainable. In addition, in Spain there is an extra strict packaging law. You have to comply with this law when you sell packaged products through your webshop to Spanish consumers. You have to register from the first gram of packaging material that you bring to the market in Spain as a company. You register yourself at the Spanish responsible organization Ecoembes. The website is only available in Spanish. After your registration, you must put The Green Dot, or The Green Dot, on your packaging. This way you show that the packaging is recycled.

Every year you must declare the amount of packaging that was around your products. Therefore, as from your registration, keep a record of the total number of packages you have sold in Spain. Failure to comply with this law may result in a fine.

The Spanish customer:

92% use track & trace
88% want the package delivered to their home
76% think packaging should be recyclable
61% prefer sustainable delivery
37% expect to buy more from neighboring countries in the future