About Clonable

Clonable - your cloning & localization tool for website & webshops.

Phone number
+31 492 77 52 69

Business Center Gemert
Scheiweg 26
5421 XL Gemert

Know the market: Germany

Know the market: Germany

Do you want to conquer the German market with your webshop? Germans are among the largest online buyers in Europe. With over 83 million inhabitants, the German market is almost 5 times larger than the Dutch market and the total e-commerce turnover 2 times higher. In 2021, 12% of e-commerce in Germany was a purchase from abroad. Reason enough to investigate whether your webshop will also be a success in German. If you create the webshop, make sure that all the necessary information can be found on your website. The German customer wants to know everything about regulations, return options, and conditions before they make an online purchase. He also prefers quality and references over a cheap price. Therefore, adapt your keywords to this.

Top 3 foreign online purchases:

  1. China
  2. United Kingdom
  3. Austria

Top 3 product categories:

  1. Clothing & shoes (30%)
  2. Home & garden (15%)
  3. Sports & hobbies (14%)

Top 3 favorite payment methods:

  1. Digital wallet (Paypal, Allpay; 52%)
  2. Credit card (16%)
  3. On account (13%)

Figures: Crossborder e-commerce shopper research conducted by the International Postal Cooperation (IPC)

Reliability & Privacy

Germans attach great value to reliability and seals of approval. With a seal of approval you show that an independent institution has approved your webshop and you increase the chances of a purchase by the German customer. These German webshop seals are the most common:

Online privacy is also highly valued in Germany. German legislation on privacy, imprint (Impressum), copywriting, data protection and data storage is much stricter than in the Netherlands. A Datenschutzerklärung is also mandatory if you process personal data on your website. This states, for example, how and why you collect customer data. You also indicate how your customer can unsubscribe from, for example, a newsletter. Display this statement visibly on your webshop, such as at the top or bottom of your homepage.

The German customer:

92% want the package delivered to their home
82% use track & trace
67% think packaging should be recyclable
41% have a preference for sustainable delivery
26% expect to buy more from neighboring countries in the future