Business opportunities and e-commerce in Poland
Poland is a country in central Europe. It has more than 38 million inhabitants and an area of 312,679 square kilometers, with Warsaw as its capital. Poland is a member of the European Union, the United Nations and the Schengen Agreement. Poland is one of the most promising and fast-growing markets in the European Union, especially in terms of e-commerce. With a population of more than 38 million and a GDP of more than $500 billion, Poland offers a huge number of potential customers and a booming economy.
Poland' s e-commerce market is expected to be about 17 billion by 2022 and will continue to grow briskly in the coming years. growing by 20% to a value of $23.6 billion. This growth is driven by a number of factors, including a growing middle class, a young population and increasing Internet and mobile penetration. Poland also has a very strong logistics infrastructure: more than 80% of the population lives within 30 kilometers of a major highway.
Overview of the Polish market
The Polish market offers great opportunities for companies in a number of sectors, including e-commerce, retail and logistics.
1 Population and demographics
Poland has a population of more than 38 million, making it the 34th most populous country in the world. The population is evenly distributed across the country, with the greatest concentration in the urban areas of Warsaw, Krakow and Poznan.
The average age in Poland is 38. More than 60% of the population is of working age (between 15 and 64)
2 Economic overview
Poland has a GDP of more than $500 billion, making it the 28th largest economy in the world. GDP per capita is $15,656, putting the country among the upper-middle income groups. Poland's economy has grown rapidly in recent years, with annual rates of about 5% in recent years, excluding the corona year 2020. The country is expected to continue growing at a similar pace in the coming years.
3 Internet and mobile penetration
Internet penetration in Poland is 62%, which is higher than the EU average of 60%. This is the result of a number of factors, including high GDP per capita, large population and the fact that the Polish government has invested in broadband infrastructure. Mobile penetration is also high in Poland at 86%. This is due to the fact that a number of mobile operators offer affordable data plans and there is a wide selection of mobile devices available.
4 Ecommerce
The Polish e-commerce market, as mentioned, is expected to grow significantly. This growth is driven by a number of factors, including a growing middle class, a young population and increasing Internet and mobile penetration. Poland also has a very strong logistics infrastructure, with more than 80% of the population living within 30 kilometers of a major highway. The most popular e-commerce categories in Poland are fashion, electronics, and home & garden. The most popular e-commerce platforms in the country are Allegro and Amazon.
Tips for doing business in Poland
Company culture
Poland is a country with a strong corporate culture. The majority of the population is Roman Catholic, and religion plays an important role in the country's culture. Companies are expected to operate in a professional and ethical manner. Punctuality is also important, and meetings are usually well organized and conducted in a formal manner.
Business etiquette
When doing business in Poland, it is important to be aware of the country's business etiquette. Here are some tips:
- It is customary to exchange business cards when you first meet someone.
- When meeting someone in front of the it is customary to shake hands. Men should shake hands with men and women should shake hands with women. It is considered rude to shake hands across a threshold. If you are invited to someone's home, it is customary to bring a small gift, such as flowers, chocolates or wine. Gifts are not usually opened when received.
- Doing business in Polish: Poland's official language is Polish. However, English is also widely spoken, especially in business circles. When doing business in Poland, it is advisable to be able to speak English anyway. In addition, you should offer your website in Polish to indicate to local customers that you take the market seriously.
